Shopify’s third party app ecosystem enables retailers to move from offline to online, and many of these apps are growing faster than the platform itself.
Chris, great post!
Shopify is great for starting a business, however, as the online store grows and the number of products sold, traffic and business promotes, this platform is not enough. We have to look for https://bit.ly/3f5C4aC
This was very well written Chris! Love the narrative around Amy to ground ourselves in understanding the painpoints and use cases as well as insights on the frenemy relationship between Shopify and the app developers. Well done!