If You’re Not First, You’re Last: How AI Becomes Mission Critical
The AI platform shift, led by generative AI, will create as much value as the cloud platform shift, completely changing the broader knowledge economy.
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I think this is a key insight here: "current products are in the long-tail of marketing spend, and customers don’t yet feel they absolutely need it to do their jobs". Existing AI products are useful but are still difficult to fully integrate into a workflow to measurably reduce costs or improve ROAS. And that's mainly because of the inconsistency in some of the LLM outputs. Summarization, generative copy, etc... all of it produces low precision and a lot of noise. But over time it should get better...