I think this is a key insight here: "current products are in the long-tail of marketing spend, and customers don’t yet feel they absolutely need it to do their jobs". Existing AI products are useful but are still difficult to fully integrate into a workflow to measurably reduce costs or improve ROAS. And that's mainly because of the inconsistency in some of the LLM outputs. Summarization, generative copy, etc... all of it produces low precision and a lot of noise. But over time it should get better...
I think this is a key insight here: "current products are in the long-tail of marketing spend, and customers don’t yet feel they absolutely need it to do their jobs". Existing AI products are useful but are still difficult to fully integrate into a workflow to measurably reduce costs or improve ROAS. And that's mainly because of the inconsistency in some of the LLM outputs. Summarization, generative copy, etc... all of it produces low precision and a lot of noise. But over time it should get better...